MediaTech Hub Potsdam Management GmbH

rbb and MediaTech Hub Potsdam Ink Media Innovation Pact

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rbb and MediaTech Hub Potsdam Ink Media Innovation Pact

Potsdam – October 27, 2026 -- Public broadcaster Rundfunk Berlin-Brandenburg (rbb) and MediaTech Hub Potsdam Management GmbH (MTH) signed a cooperation agreement in October to trial new technologies, including artificial intelligence, in protected test environments.

Partners plan AI trials in selected innovation projects

The agreement centers on exchange about technology development, production methods and media usage. It also addresses how the media industry can remain viable during technological change.

The partners will hold regular, structured exchange formats on current media technologies and connect experts. In selected innovation projects, they intend to test new technologies, for example from the field of AI, in protected environments.