Mews Survey: 63% of Travelers Back AI Rate Tracking, 41% Personalization
New York – October 16, 2026 -- Travelers will let AI monitor hotel rates (63%) and translate in real time (56%), but only 44% want it planning itineraries and 41% want it personalizing their room, according to a Mews survey of 3,250 travelers.
The dividing line is whether a task is a chore or a choice. Price alerts and translation require accuracy and speed rather than personal knowledge of the guest. Itineraries and room setup are personal, and 57% of respondents would rather stay in control of their trip than hand decisions to an AI acting on their behalf.
Guests accept AI on shared data but resist inferred data
Travelers are more comfortable with AI using information they knowingly gave a hotel: 61% accept stated preferences and 56% accept past stay history. Acceptance falls for data collected about them, to 43% for online behavior and 34% for external and social data.