Sweatpals Becomes HYROX365 Event Platform, Title Sponsor in North America
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Austin – – October 13, 2026 -- Sweatpals has become the Official Event Platform of HYROX365 and an Official Partner of North America, giving HYROX's network of 20,000 affiliate gyms a tool to run and monetize local training events between races.
The deal also makes Sweatpals Official Title Partner of HYROX Miami. The race will be branded Sweatpals HYROX Miami Beach 2027.
Sweatpals deploys a white-label platform inside the HYROX Performance HUB
Sweatpals will supply a white-label solution integrated into the HYROX365 ecosystem. Affiliate gyms can create, promote and manage HYROX training simulations, training events and open gym sessions. Bookings, day passes, payments and member acquisition are handled end-to-end on the platform.