Austin – – October 13, 2026 -- Sweatpals has become the Official Event Platform of HYROX365 and an Official Partner of North America, giving HYROX's network of 20,000 affiliate gyms a tool to run and monetize local training events between races.
The deal also makes Sweatpals Official Title Partner of HYROX Miami. The race will be branded Sweatpals HYROX Miami Beach 2027.
Sweatpals deploys a white-label platform inside the HYROX Performance HUB
Sweatpals will supply a white-label solution integrated into the HYROX365 ecosystem. Affiliate gyms can create, promote and manage HYROX training simulations, training events and open gym sessions. Bookings, day passes, payments and member acquisition are handled end-to-end on the platform.
Events posted through Sweatpals will appear in the HYROX Training Finder, which becomes the discovery layer for athletes. Athletes can find and book sessions at any affiliate gym in the network, not only around race day.
HYROX's 30-country footprint feeds the gym-revenue pitch
HYROX holds races in more than 30 countries across 6 continents. Its 20,000 affiliate gyms train athletes year-round. HYROX Training Clubs are the primary home for athletes between races. The integration is designed to turn that footprint into recurring gym traffic and revenue.
HYROX Co-Founder and CEO Christian Toetzke said the partnership gives thousands of gyms "the tools to attract participants, generate revenue, and host events year-round."
Miami Beach 2027 is the first marquee event under the title deal
Sweatpals will debut as title sponsor at Sweatpals HYROX Miami Beach 2027. The company says Miami hosts a large number of Sweatpals communities. Further integrations and community activations will run before and after race day, with details to follow in the coming months.
Sweatpals already runs experiences across the U.S., from strength training classes to morning raves to cold plunge meetups. Sweatpals Co-Founder and CEO Salar Shahini said the HYROX365 integration is meant to give the community a home between races through gyms, trainers and social clubs.