tm:rw Converts Times Square Store Into Nine Live TikTok Shop Studios
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New York – October 06, 2026 -- tm:rw has converted its 22,000 sq ft Times Square flagship into nine branded live-shopping studios, broadcasting a single unbroken livestream on TikTok Shop that lets viewers buy products in real time as they are demonstrated on the shop floor.
Nine studios host eleven partner brands in one continuous broadcast
The event, called tm:rw Studios, began at 6:30 PM ET with hosts and creators moving between studios dedicated to eleven brands: TDM, Whoop, HoverAir, Cozyla, Robosen, Amazon, Anker, Memomind, AEKE, Target Darts and SIQ. Each brand's products appeared on screen as they were demonstrated, with studio-exclusive drops, giveaways and deals available only while the stream was live. Creators and co-hosts included Nick Kosir, Maria Pratt and Pablo Velasco.