New York – October 06, 2026 -- tm:rw has converted its 22,000 sq ft Times Square flagship into nine branded live-shopping studios, broadcasting a single unbroken livestream on TikTok Shop that lets viewers buy products in real time as they are demonstrated on the shop floor.
Nine studios host eleven partner brands in one continuous broadcast
The event, called tm:rw Studios, began at 6:30 PM ET with hosts and creators moving between studios dedicated to eleven brands: TDM, Whoop, HoverAir, Cozyla, Robosen, Amazon, Anker, Memomind, AEKE, Target Darts and SIQ. Each brand's products appeared on screen as they were demonstrated, with studio-exclusive drops, giveaways and deals available only while the stream was live. Creators and co-hosts included Nick Kosir, Maria Pratt and Pablo Velasco.
A permanent live studio will remain open inside the flagship
Beyond the launch night, tm:rw is keeping one studio permanently active inside the store, free for creators and the public to stream from, turning live commerce into a standing fixture of the retail space rather than a single event.
TikTok Shop's US volume nearly doubled to $11.8 billion in H1 2026
The launch is timed to TikTok Shop's growth: US gross merchandise value rose to an estimated $11.8 billion in the first half of 2026, nearly double the prior period, putting the platform on track to exceed $100 billion in global GMV by year's end. The US is now TikTok Shop's largest market.
"Commerce and content are now the same thing, and the proof is that a store can be a broadcast,