Skopje – October 12, 2026 -- EXPO 2027 Belgrade is planning more than 50,000 business meetings, and organisers used a Skopje networking event with over 50 business and tourism representatives to recruit North Macedonian companies.
Visit Serbia roadshow stops in Skopje to build Expo partnerships
The "Visit Serbia B2B Networking" event was part of the international Visit Serbia roadshow. Participants explored partnerships tied to the Expo and joint tourism initiatives, including travel itineraries linking the two countries.
EXPO 2027 Belgrade CEO Danilo Jerinić invited North Macedonia's business and tourism communities to make the Expo "a shared opportunity for our region."
North Macedonia will showcase wine, music and gastronomy in its own pavilion
The country's national pavilion will carry the theme "All Rhythms of the Sun." It will present music, gastronomy, wine, tourism, culture and creative industries.
Serbia's business programme includes six forums and 250 bilateral events
The programme also includes a two-day Global Business and Technology Summit and more than 250 bilateral events. A digital B2B platform will help companies identify partners and schedule meetings.
Macedonian arrivals in Serbia rise 22% in seven months
From January to July 2026, 82,047 visitors from North Macedonia travelled to Serbia, up 22% year on year.
EXPO 2027 Belgrade runs from 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All." The 93-day exhibition is set to host more than 140 participants and is expected to draw around four million visits.