EXPO 2027 Belgrade

LONDON – November 02, 2026 -- EXPO 2027 Belgrade is courting tour operators at WTM London with a pitch built on more than four million expected visits over 93 days, as Serbia seeks to turn the first Specialised Expo in the Western Balkans into bookable travel products.

The exhibition runs from 15 May to 15 August 2027 and has confirmed more than 140 international participants. Organizers are asking travel partners to build dedicated visits, group packages and itineraries that combine Belgrade with other parts of Serbia in their 2027 portfolios.

Serbia's inbound tourism grew 6.5% in the first eight months of 2026

Serbia recorded 3.13 million tourist arrivals between January and August 2026, up 6.5% year-on-year. Foreign overnight stays rose 5.8% to 4.33 million.

Overnight stays by UK visitors climbed 8.7%, a faster rate than the overall foreign total. That gives the London showing a concrete source-market rationale.

Athens – October 30, 2026 -- Bilateral goods trade between Serbia and Greece reached €883.9 million in 2025, according to Serbia's Ministry of Internal and Foreign Trade. Organizers of EXPO 2027 Belgrade used that figure as the backdrop for a B2B networking event in Athens bringing together Greek and Serbian business and tourism representatives.

EXPO 2027 Belgrade targets Greek partners ahead of the May 2027 opening

Igor Kovačević, Chief Operating Officer of EXPO 2027 Belgrade, presented the exhibition, billed as the first specialized World Expo in the Western Balkans. Dimitrios Skalkos, Greece's Commissioner General for EXPO 2027, took part in the press conference. A panel discussion with Marinos Giannopoulos followed.

Kovačević said he is confident the event will be delivered successfully. He pointed to a 93-day programme designed to bring together countries, companies and people.

BELGRADE – October 29, 2026 -- Specialised Expo 2027 Belgrade expects more than four million visits, over 140 international participants and 8,000 events when it opens on 15 May 2027, with 200 days left on the countdown.

Seven exhibition halls take shape at the Surčin site

Construction is progressing across seven exhibition halls at the Surčin exhibition site. Pavilion spaces are scheduled for handover by 1 December. Organisers are also preparing transport, security and visitor services.

The exhibition runs from 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All".

Organisers plan 50,000 business meetings and 175 business events

The programme includes around 50,000 business meetings and more than 175 business events. Organisers say these are designed to help companies of all sizes establish international partnerships.

ATHENS – October 29, 2026 -- Greek and Serbian business leaders and tourism professionals meet at the InterContinental Athenaeum Athens on 29 October to build partnerships ahead of EXPO 2027 Belgrade, backed by €884 million in bilateral goods trade and roughly €1.27 billion in services trade in 2025.

Serbia's trade ministry reports €884 million in goods trade with Greece for 2025

According to Serbia's Ministry of Internal and Foreign Trade, bilateral trade in goods reached €884 million in 2025. Services trade totalled approximately €1.27 billion.

Roadshow stop opens with a press conference led by EXPO's COO

The Athens event is part of EXPO's international roadshow. It opens with a press conference from 9:30 to 10:30 a.m., featuring Igor Kovačević, Chief Operating Officer and Director of the International Participants Department at EXPO 2027 Belgrade, and Dimitrios Skaikos, Greece's Section Commissioner General.

Belgrade – October 27, 2026 -- EXPO 2027 Belgrade expects more than 140 international participants and over four million visits, with the specialized exhibition opening on May 15, 2027, 200 days from now.

Seven exhibition halls are under construction in Surčin

Work on the seven exhibition halls at the Surčin site is progressing. Pavilion plots are scheduled for handover on December 1. Organizers are also preparing transport, security and visitor services.

The event runs from May 15 to August 15, 2027, under the motto "Play for Humanity: Sport and Music for All." Organizers plan 8,000 events over the three months.

Organizers target 50,000 business meetings and 175 business events

The program includes about 50,000 business meetings and more than 175 business events. Organizers say these are open to companies of all sizes seeking international partnerships.

Skopje – October 12, 2026 -- EXPO 2027 Belgrade is planning more than 50,000 business meetings, and organisers used a Skopje networking event with over 50 business and tourism representatives to recruit North Macedonian companies.

Visit Serbia roadshow stops in Skopje to build Expo partnerships

The "Visit Serbia B2B Networking" event was part of the international Visit Serbia roadshow. Participants explored partnerships tied to the Expo and joint tourism initiatives, including travel itineraries linking the two countries.

EXPO 2027 Belgrade CEO Danilo Jerinić invited North Macedonia's business and tourism communities to make the Expo "a shared opportunity for our region."

North Macedonia will showcase wine, music and gastronomy in its own pavilion

The country's national pavilion will carry the theme "All Rhythms of the Sun." It will present music, gastronomy, wine, tourism, culture and creative industries.

Skopje – October 06, 2026 -- Serbia recorded 82,047 tourist arrivals from North Macedonia between January and July 2026, up 22% year-on-year, as the two neighbors deepen commercial ties ahead of EXPO 2027 Belgrade.

Belgrade organizers stage B2B networking event in Skopje on October 8

EXPO 2027 Belgrade is hosting the "Visit Serbia B2B Networking" event at Public Room in Skopje on Thursday, October 8, 2026, from 10:00 a.m. to 2:00 p.m. The gathering brings together tourism professionals and business representatives to build travel programmes and partnerships ahead of the Western Balkans' first Specialised Expo, which opens on May 15, 2027.

Bratislava – September 21, 2026 -- EXPO 2027 Belgrade brought its "Visit Serbia" roadshow to Bratislava, convening Serbian and Slovak travel and business representatives to forge partnerships ahead of the Western Balkans' first Specialised Expo, scheduled for 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All."

More than 135 countries confirm participation in Belgrade Expo

Organizers expect several million visits over the 93-day event, with over 135 countries having already confirmed participation.

Slovakia becomes first country to sign Expo participation contract

"Slovakia was the first country to sign the Participation Contract for EXPO 2027 Belgrade, reflecting the strong ties between our business communities," said Igor Kovačević, Executive Director of EXPO 2027 Belgrade, who invited Slovak travel professionals to develop itineraries and visit Serbia directly.

Belgrade – September 16, 2026 -- Former world No. 1 tennis player Jelena Janković has been appointed Global Ambassador for EXPO 2027 Belgrade, becoming the first Serbian figure to hold the role as organizers prepare to host an estimated four million domestic and international visitors.

Janković becomes first Serbian to join Expo's international ambassador roster

The 15-time WTA title winner joins a global ambassador group that already includes Usain Bolt, Jackie Chan and Lin Dan. Janković reached the top of the WTA rankings in 2008, competed in four Olympic Games, reached the US Open final and won the Wimbledon mixed doubles title.

Expo confirms over 140 international participants ahead of 2027 opening

EXPO 2027 Belgrade is scheduled to run from May 15 to September 16, 2026, under the theme "Play for Humanity: Sport and Music for All." Organizers have confirmed participation from more than 140 international entities.