Iselin, N.J. – September 15, 2026 -- Greenbaum, Rowe, Smith & Davis LLP, a New Jersey law firm with more than a century of operation, has launched a fully redesigned website and rebranded its public-facing identity to Greenbaum Law.
Firm retires decades-old four-name-partner logo for simplified Greenbaum Law brand
The rebrand replaces the firm's longstanding visual identity with a new logo, color palette, modernized font, and a stylized graphical icon, while Greenbaum, Rowe, Smith & Davis LLP remains the formal legal entity name. The changes are rolling out immediately across all firm communications and digital platforms.
New site at greenbaumlaw.com centralizes attorney profiles and legal content
The redesigned platform functions as a multi-media resource hub, featuring practice and industry-specific content, detailed attorney profiles outlining team experience and accomplishments, and a knowledge library of articles and video content on legal trends and regulatory developments. The site is optimized for both desktop and mobile navigation.
Managing partner frames redesign as response to evolving client engagement needs
Barbara J. Koonz, the firm's managing partner, said the website was built to be accessible and valuable for clients, describing Greenbaum as a full-service firm offering strategic counsel combined with practical, cost-effective solutions. The firm serves mid-market companies, Fortune 500 clients, family-owned businesses, institutional clients, and private individuals with interests in New Jersey and surrounding areas.