branding

GOTHENBURG – – November 03, 2026 --

SKF Vertevo, the automotive business being separated from SKF, has unveiled its stand-alone brand, website and social media channels four weeks before its planned listing on 1 December.

Brand launch follows 2024 separation decision

SKF initiated the separation of its Automotive business on 17 September 2024. On 26 February 2026 it announced the future name, SKF Vertevo. On 1 October 2026, an Extraordinary General Meeting of AB SKF resolved on the distribution of the shares in SKF Vertevo AB.

The new visual identity and brand platform go live through the SKF Vertevo website, a LinkedIn presence and an Instagram account.

Iselin, N.J. – September 15, 2026 -- Greenbaum, Rowe, Smith & Davis LLP, a New Jersey law firm with more than a century of operation, has launched a fully redesigned website and rebranded its public-facing identity to Greenbaum Law.

Firm retires decades-old four-name-partner logo for simplified Greenbaum Law brand

The rebrand replaces the firm's longstanding visual identity with a new logo, color palette, modernized font, and a stylized graphical icon, while Greenbaum, Rowe, Smith & Davis LLP remains the formal legal entity name. The changes are rolling out immediately across all firm communications and digital platforms.

Altdorf – September 12, 2026 -- HYLA has launched a redesigned corporate identity built around a simplified logo and a female-focused visual strategy, aiming to boost brand recognition across its 80-country distribution network.

New Logo Simplifies Wordmark and Frog Icon

The updated HYLA logo pairs a clearer wordmark with a redesigned stylized frog head, developed by two agencies over a 16-month period. The company has already applied the new identity to its international website.

200 Partners Attend Reutlingen Unveiling

HYLA International CEO Giuseppe Madonia presented the corporate design on September 3 to roughly 200 employees and sales partners of HYLA Germany in Reutlingen. Madonia said national markets had developed conflicting brand presentations, a fragmentation issue raised by HYLA Germany Managing Director Jan Pfeiffer that prompted the redesign.