Altdorf – September 11, 2026 -- HYLA has launched a redesigned corporate identity built around a simplified logo and a female-focused visual strategy, aiming to boost brand recognition across its 80-country distribution network.
New Logo Simplifies Wordmark and Frog Icon
The updated HYLA logo pairs a clearer wordmark with a redesigned stylized frog head, developed by two agencies over a 16-month period. The company has already applied the new identity to its international website.
200 Partners Attend Reutlingen Unveiling
HYLA International CEO Giuseppe Madonia presented the corporate design on September 3 to roughly 200 employees and sales partners of HYLA Germany in Reutlingen. Madonia said national markets had developed conflicting brand presentations, a fragmentation issue raised by HYLA Germany Managing Director Jan Pfeiffer that prompted the redesign.
Marketing Shifts to Target Female Buyers
Madonia stated that HYLA's customer base is predominantly female, with families, working mothers and entrepreneurs identified as the core target groups. The company has produced several hundred new marketing images featuring warm brown textile tones and softly lit home interiors, now being distributed to national importers.
Multi-Year Transition Allows Old Materials to Remain
Pfeiffer outlined guidelines for partners applying the new design across social media, websites and live presentations. Both executives confirmed there is no requirement to discard existing marketing materials or products carrying the old logo, noting that devices and accessories sold in coming months and years will still display prior branding. HYLA Germany and HYLA International will provide support to partners who choose to adopt the new identity early.