SHERIDAN, WYOMING -- June 15, 2026 -- GS1 Germany and Yagora GmbH are jointly hosting a free, hour-long online session on June 24, 2026, focused on the future direction of category management and shopper marketing. The session targets category managers, trade marketing professionals, and data and analytics specialists working in retail. Attendees will receive applied strategic input on the fastest-growing retail categories, point-of-sale insights translation, and practical promotional guidance drawn from both food and non-food environments.
GS1 Germany and Yagora Combine Expertise for a Retail Strategy Briefing
GS1 Germany's SPOT ON format brings together industry practitioners for short, structured online sessions on live market topics. For this edition, the organization has partnered with Yagora GmbH to address one of retail's most operationally critical disciplines: how category management and shopper marketing will evolve. The joint session runs for sixty minutes on June 24, free of charge, via an online format accessible without travel costs or lengthy time commitments.
Yagora GmbH joins as co-presenter, contributing applied perspectives on shopper insights and category strategy. The format is built for efficiency. One hour. Specific topics. Practical output.
Session Focuses on Highest-Growth Categories and Point-of-Sale Application
The briefing is structured around four content areas drawn directly from current retail practice. First, it covers concrete data on the fastest-growing retail categories at this point in the market cycle. That gives participants a direct read on where volume and attention are shifting — without requiring them to commission their own research.
The second focus area addresses how insights can be converted into genuine added value at the point of sale. This is where category strategy becomes operational: not just knowing what shoppers do, but structuring the shelf and the promotion architecture to respond to it.
Shopper Insights Translated Into Placement and Promotions Guidance
A core output of the session is the translation of shopper research into specific placement and promotion recommendations. This is an applied step that many organizations struggle to execute consistently. The briefing promises practitioners a framework for moving from insight to action in a way that creates measurable impact on the shop floor.
Use cases from both food and non-food retail contexts round out the content. Cross-category perspective is useful for buyers and category managers operating across mixed portfolios, where tactics that work well in one segment may transfer — or specifically may not — to another.
Target Audience Spans Category Management, Trade Marketing, and Data Functions
GS1 Germany and Yagora have defined a specific professional audience for this session. The format is aimed at specialists and managers in category management, shopper insights and research, shopper marketing and trade marketing, data analytics and data science, and sales and purchasing functions. The scope reflects the multifunctional nature of modern category management, where data teams, commercial teams, and marketing functions increasingly work from shared inputs.
The decision to include data analytics and data science professionals alongside traditional category and trade marketing roles indicates that the session will address digitally enabled shopper intelligence, not just conventional shelf planning.
Free Online Format Reduces Access Barriers for Retail Professionals
Keeping the session free and online removes two of the most common barriers to professional development in trade functions: budget approval and travel logistics. For organizations sending multiple team members, the cost and scheduling advantage is material. The sixty-minute format is also calibrated to fit within a working day without displacing other commitments.
GS1 Germany's SPOT ON series operates as an ongoing knowledge-sharing vehicle within the standards and retail ecosystem the organization serves. Positioning this session within that series gives the content institutional credibility beyond a standard webinar.
For full details and registration for the June 24 session, visit gs1 germany