GS1 Germany

SHERIDAN, WYOMING -- June 15, 2026 -- GS1 Germany is bringing its GS1 Step Inside community event format to Mars Wrigley's site in Unterhaching on July 14, 2026, focusing on point-of-sale touchpoint strategy and shopper activation. The six-hour event draws decision-makers and specialists from category management, shopper marketing, trade marketing, and e-commerce for a behind-the-scenes session combining presentations, interactive formats, and peer networking. Contributions from Coca-Cola Europacific Partners Germany and Yagora are part of the agenda. The event is capped at 145 participants.

SHERIDAN, WYOMING -- June 15, 2026 -- GS1 Germany and Yagora GmbH are jointly hosting a free, hour-long online session on June 24, 2026, focused on the future direction of category management and shopper marketing. The session targets category managers, trade marketing professionals, and data and analytics specialists working in retail. Attendees will receive applied strategic input on the fastest-growing retail categories, point-of-sale insights translation, and practical promotional guidance drawn from both food and non-food environments.