Parsippany-Troy Hills, N.J. – October 19, 2026 -- Navigator Group Purchasing has named Experience Fresh its preferred marketing services provider, giving senior living members preferred pricing and priority access to a marketing program that claims a 3X return on ad spend.
The agreement extends Navigator's cost-reduction model into occupancy growth. Navigator has spent more than 30 years helping senior living operators cut costs, improve operations and optimize purchasing. Experience Fresh adds occupancy growth, census development, brand strategy and demand generation.
Experience Fresh campaigns have delivered a 3X return on ad spend
Experience Fresh's services cover brand and website development, paid search and digital advertising, content and photography, and performance reporting. Reporting tracks every stage from qualified lead to tour to move-in. Members receive preferred pricing, priority access and a defined program structure built for senior living operators.
Navigator culinary consultations identify an average 15% in savings
On the purchasing side, members get national contract strength while keeping their existing distributor relationships. Dietitians, culinary consultants and field specialists conduct on-site operational and menu reviews. According to the source, a single culinary consultation identifies an average of 15% in savings, which operators can reinvest in resident care.
Navigator sales chief frames vacancy as the larger cost driver
Aaron Kimbrough, Vice President of Sales at Navigator Group Purchasing, said an empty unit costs an operator more than any item on its order guide, and that purchasing discipline alone cannot fix it.
Brett Arndt, Founder and CEO of Experience Fresh, said the partnership aims to make occupancy-growth tools and strategies easier for providers to access.
Navigator members can request an introduction through their Account Executive.