Laopu Gold Overtakes Richemont Jewellery Unit in China Sales
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Beijing – September 12, 2026 -- Chinese jewellery brand Laopu Gold outsold the jewellery division of Swiss luxury conglomerate Richemont Group in the Chinese market in 2025, a milestone that has drawn scrutiny from European luxury researchers.
Laopu Gold ranks first globally in store sales efficiency
Industry data cited by Professor Stéphane JG Girod of IMD business school shows Laopu Gold ranked first globally among luxury brands in both single-store sales efficiency and floor-area efficiency in 2025 and from January to June 2026. Within the jewellery category, its per-store performance was several times higher than that of other international jewellery brands. The company is currently the only Chinese brand present in the high jewellery segment of the luxury market.