Cresta Signs NFL Star Marshawn Lynch as CX AI Brand Ambassador
Sunnyvale, Calif. – September 11, 2026 -- Cresta, a customer experience AI platform, has signed former NFL running back and Super Bowl champion Marshawn Lynch as brand ambassador in a multi-year partnership.
Cresta commits to multi-year ad campaign featuring Marshawn Lynch
Lynch will appear in advertising, at industry events, and across additional marketing initiatives promoting Cresta's enterprise AI platform, starting with a new ad launched today that frames the company's technology as putting customer experience in "Beast Mode."
Lynch says Cresta targets the frustration of hold music and repeated calls
Lynch described his frustration with customer service delays: "My first career counted on me running through players who thought they could stop me... it feels like just more defenders in the way. Cresta's told me they're putting both out of business. So I said, sign me up, ASAP!"