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Cross-Border E-Commerce: Stories from China

Hangzhou Documentary Hits 8.35M Views, Reveals Cross-Border E-Commerce Playbook

September 03, 2026 – Hangzhou -- A documentary series chronicling China's cross-border e-commerce sector has drawn more than 8.35 million views on international platforms since its July release, according to producer Hangzhou International Communication Center. The series, Cross-Border E-Commerce: Stories from China, was made in partnership with the China (Hangzhou) Cross-border E-commerce Comprehensive Pilot Area.

Rotating chair sells 80,000 units in two months after 14-million-view viral video

The documentary profiles a rotating chair brand that moved 80,000 units within two months of a short video reaching 14 million views. The company's supply chain delivers 90% of U.S. orders within two days, according to the film.