GOBEL Launches Gratify, AI Platform Fusing EMR and CRM Data for Donor Prospecting
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Tampa, Fla. – September 11, 2026 -- GOBEL has launched Gratify, a grateful patient intelligence platform that fuses electronic medical record (EMR) and constituent relationship management (CRM) data to help hospitals and health system foundations identify and prioritize donor prospects.
Gratify merges clinical and philanthropic data into a single Prospect Intelligence Profile
The platform combines clinical signals from EMR systems with giving history and engagement data from CRM systems, using GOBEL's proprietary AI-powered predictive models. Unlike general nonprofit benchmarking tools, these models were trained specifically on combined clinical and philanthropic records for healthcare philanthropy applications.