Quick-Service Pet Care (QSPC)

Sparkle Grooming Opens Johns Creek Salon Under Three-Unit Deal

Sparkle Grooming Opens Johns Creek Salon Under Three-Unit Deal

Scottsdale – October 14, 2026 -- Sparkle Grooming Co. will open its Johns Creek salon on Monday, October 19, the first step in a three-unit franchise agreement with local attorney and real estate professional Sean Reaves and the brand's entry into the Atlanta area.

Salon at 10710 State Bridge Road targets Johns Creek and Alpharetta pet owners

The unit is at 10710 State Bridge Road, Unit 140. It will serve dog owners in Johns Creek, Alpharetta and surrounding communities. Sparkle combines salon-style grooming with wellness-focused hygiene, online booking and recurring membership options. The company says the model is meant to make routine care more consistent and accessible.

Sparkle Grooming Secures $6M From Mars-Backed Companion Fund

Sparkle Grooming Secures $6M From Mars-Backed Companion Fund

Scottsdale, Ariz. – September 16, 2026 -- Sparkle Grooming Co. has raised $6 million in strategic growth financing led by Companion Fund, the venture capital vehicle managed by Digitalis Ventures in partnership with Mars Petcare, as the dog grooming franchise surpasses 600 licenses awarded to multi-unit partners in just 24 months.

Franchise pipeline expands to 600 licenses in two years

The Scottsdale-based company, which created what it calls the Quick-Service Pet Care (QSPC) category, currently operates 10 salons and plans to have at least 20 open by the end of 2026. More than 30 additional salon openings are planned for 2027, with the company continuing to court select multi-unit franchise partners in priority markets.