Scottsdale – October 13, 2026 -- Sparkle Grooming Co. will open its Johns Creek salon on Monday, October 19, the first step in a three-unit franchise agreement with local attorney and real estate professional Sean Reaves and the brand's entry into the Atlanta area.
Salon at 10710 State Bridge Road targets Johns Creek and Alpharetta pet owners
The unit is at 10710 State Bridge Road, Unit 140. It will serve dog owners in Johns Creek, Alpharetta and surrounding communities. Sparkle combines salon-style grooming with wellness-focused hygiene, online booking and recurring membership options. The company says the model is meant to make routine care more consistent and accessible.
Open house on October 17 runs three hours and previews membership offers
Sparkle will host a community open house on Saturday, October 17, from 9 a.m. to 12 p.m. Visitors can tour the salon, meet the team and hear how the membership-based approach to routine pet care works. Founding membership offers are available through the salon's page on Sparkle's website.
Reaves commits to three units, citing Atlanta's market strength
The Johns Creek salon is the first under Reaves' three-unit agreement. The source describes his background as spanning client service, deal-making and community engagement. Reaves called Atlanta "one of the most vibrant markets in the Southeast."
Sparkle markets its Quick-Service Pet Care (QSPC) model as a way for franchisees to deliver consistent grooming through recurring memberships rather than one-off appointments.