Zocdoc Opens Booking Infrastructure to AI Agents, Adds Instinct
NEW YORK – October 29, 2026 -- Zocdoc said AI agent traffic on its platform has grown nearly 30x since July, and it is opening its healthcare access infrastructure to agents that find providers, verify insurance and book confirmed appointments on patients' behalf.
Agent traffic has doubled roughly every 10 days since early September, according to the company. Zocdoc is also adding the AI agent Instinct as a partner, giving it direct access to Zocdoc's MCP (Model Context Protocol) server.
Zocdoc welcomes agents while much of the web restricts them
Zocdoc is registering agents rather than blocking, restricting or charging them, as much of the internet does. CEO Oliver Kharraz said "most of the internet is treating AI agents like intruders." He argued that errors in healthcare, such as referrals to nonexistent doctors, unavailable slots or out-of-network providers, fall on patients.