SHERIDAN, WYOMING — July 03, 2026 — Stellantis Fleet & Business Solutions brought more than 50 of its largest European B2B clients to Turin on June 17 for "Future is Fleet, Future is Now," an event combining strategy presentations with hands-on vehicle testing. Joël Verany, Head of Stellantis B2B Enlarged Europe, used the gathering to report that fleet and rental sales topped 1.3 million vehicles across Europe in 2025, a 10% increase in orders year over year. He also outlined a three-pillar plan covering portfolio expansion, pricing, and plant utilization through 2030. The event gave rental companies and large corporate fleet buyers direct access to Stellantis account managers and a preview of vehicles still entering the market.
B2B Sales Now Anchor More Than Half of Stellantis Volume
Verany told attendees that the fleet and rent-a-car segment now accounts for over half of Stellantis' total sales in Europe.
"In 2025, thanks to your contribution, Stellantis registered more than 1.3 million vehicles in the European B2B and RAC sector. This represents over 50% of Stellantis' total sales, underscoring the strategic importance of this segment, where our orders increased by 10% compared to the previous year. At the same time, thanks to the sales achieved in our sector, Stellantis is supporting the energy transition, with fully electric powertrains recording a five-percentage-point increase in one year."
That electrification shift matters for corporate fleets specifically, where regulatory pressure and total-cost-of-ownership targets increasingly favor battery-electric vehicles over combustion alternatives.
A 25% Jump in Market Coverage Is Coming From New Models
Stellantis operates 14 brands plus Leapmotor, and the company plans to use that breadth to close gaps in its lineup. More than 50 new models are scheduled for launch in Europe over the coming years, a rollout meant to increase market coverage by 25% while sharpening what each individual brand is known for. For fleet buyers, that translates into more configuration choices across passenger cars and light commercial vehicles, an area where Stellantis already holds a leadership position.
STLA One Platform Targets the B and C Segments on Price
Pricing competitiveness was the second pillar Verany addressed, and it centers on a new "made in Europe" architecture called STLA One.
"Stellantis will soon roll out the new STLA One platform, which will provide significant competitive and technological advantages, particularly in the B and C segments. It is a global, modular and multi-energy architecture capable of supporting multiple segments and powertrains, with the goal of reducing industrial complexity, increasing component sharing and accelerating development and time-to-market — ultimately freeing up resources while ensuring cost control."
Alongside the platform, Stellantis confirmed a new E-Car will launch below €15,000. For fleet operators weighing electrification against budget constraints, a sub-€15,000 entry point directly addresses one of the more common objections to switching combustion fleets to battery power.
Plant Utilization Target Rises From 60% to 80% by 2030
Verany's third pillar dealt with manufacturing efficiency rather than the vehicles themselves. Stellantis' European plants currently run at roughly 60% capacity, and the company wants to reach 80% utilization by 2030. Higher volumes tied to the expanded model lineup will help close that gap, as will industrial repurposing of existing facilities. Partnerships with Leapmotor and DongFeng were also cited as tools for cutting time-to-market and improving economies of scale — a signal that Stellantis intends to lean on external alliances rather than capacity expansion alone.
CustomFit and Fleet Services Get Dedicated Client Time
The Turin event was not limited to strategy slides. Six Stellantis Pro One commercial vehicles were on static display, three of them built through the "Stellantis CustomFit" program, which handles vehicle conversions and customer-specific upfitting either in-house or through a network of specialized partners. Fleet Services also had a dedicated area for direct client engagement, reinforcing what Stellantis frames as a "Customer Care" pillar of its B2B strategy. Guests later test-drove more than 50 vehicles across the full Stellantis brand portfolio along a route through the Turin hills to Stupinigi Castle, plus ten additional models from Italian brands staged on the historic Pista 500 rooftop track.
Verany Frames the Event as a Direct Line to Customer Needs
Closing the presentation, Verany tied the day's activities back to the value of in-person contact with the vehicles themselves.
"It is essential for us that our clients experience our vehicles firsthand, as this is the best way to appreciate not only the breadth of our lineup, capable of meeting every mobility need, but also its continuous evolution in technological content — positioning our offering at the forefront of the B2B market."
For fleet managers and rental operators evaluating multi-year vehicle contracts, that kind of direct access can shape purchasing decisions well before a formal RFP process begins.