Rio Tinto Hands Argyle Pink Diamonds Brand to Boodles
Australia – October 27, 2026 -- Rio Tinto has transferred ownership of the Argyle Pink DiamondsTM brand to luxury jewellery group Boodles, completing the transition on 1 October 2026.
Boodles acquires last Argyle pink diamond inventory and brand assets
Under the agreement, Boodles bought the last remaining Argyle pink diamond inventory. It also assumed ownership of a suite of trademarks tied to the brand, plus the associated website and digital marketing assets. The release did not disclose financial terms.
Rio Tinto selects family-owned buyer with 228 years of trading history
Rio Tinto Diamonds General Manager Sales and Marketing Patrick Coppens described Boodles as a family-owned company with 228 years' experience. He said Rio Tinto's priority was to place the brand with an owner that understands its history and can "responsibly steward" it into the future.