DAKAR – October 31, 2026 -- TCL donated a solar-powered 75-inch display delivering 4,000 nits of brightness at roughly 300W to Université Amadou Mahtar Mbow (UAM) in Senegal. The system uses about half the power of comparable outdoor displays, according to the company.
FSC panel drops color filters to lift light transmittance above 15%
The screen is built by TCL CSOT on Field Sequential Color (FSC) technology. It removes conventional color filters and generates color by sequentially switching red, green and blue light. This lifts transmittance above 15%. At UAM it will serve as an outdoor information hub, designed to stay legible in direct sunlight.
Campus doubles as Youth Olympic Village for Dakar 2026
The UAM campus will host the Youth Olympic Village during the Dakar 2026 Youth Olympic Games. TCL is a Worldwide Olympic and Paralympic Partner. IOC President Kirsty Coventry, UAM President Mababa Diagne and Senegal's Higher Education Minister Boubacar Camara attended the handover. TCL was represented by Charity Ambassador Jacky Heung and Naimin Yang, General Manager of the Middle East and Africa Marketing Division at TCL Industries. Diagne said the system will support development for students and faculty.
TCL backs 43 Senegalese artists in permanent Dakar mural project
Through its TCLArt initiative, TCL participates in the Yeesal urban art project, which supports 43 artists, especially creators under 35. The large-scale public murals draw on African athletes, cultural diversity and youth aspirations, and will remain permanent features of Dakar's urban landscape.
TCL sells TVs and appliances in nearly 50 African countries
TCL entered the African market in 2004. It now operates six sales subsidiaries and three regional business units on the continent. It has opened its first Africa brand experience store in Johannesburg and set up its own retail and distribution channel in Kenya.