Sinch Adds RCS to Native SAP Engagement Cloud Integration
Stockholm – October 13, 2026 -- Sinch AB has added Rich Communication Services (RCS) to its native integration with SAP Engagement Cloud, giving businesses on the platform a seventh messaging channel alongside SMS, MMS, WhatsApp, LINE, Viber and KakaoTalk.
Marketers can send RCS messages directly from SAP Engagement Cloud
Businesses using SAP Engagement Cloud can now create and send RCS messages to customers globally, where supported, without leaving their existing marketing environment. RCS supports branded and verified senders, rich media and interactive buttons inside the native messaging app on the customer's phone, which SMS cannot offer.
The integration is available only in markets where RCS Business Messaging is supported.