Cross Platform Distribution

Unterföhring – October 29, 2026 -- ProSiebenSat.1 is moving "The Voice of Germany" and "The Voice Kids" exclusively to SAT.1 in 2027 as part of a prime-time overhaul across SAT.1, ProSieben and Kabel Eins that also expands genre depth on streaming platform Joyn.

Chief Content Officer Henrik Pabst said the group is aligning its content strategy with cross-platform distribution. Joyn's reach is to keep growing, with third-party platforms used to target new audiences. In linear TV, he said, viewers reward clarity and reliability, which is why the group is sharpening the brand promise of its three core channels.