Donor Acquisition

United States – October 29, 2026 -- A Path2Response-modeled campaign for a global medical aid charity scored 293 on the Response Rate Index, nearly triple the campaign average of 100, according to three client case studies from the firm.

Health and advocacy nonprofits face rising acquisition costs when they scale prospecting beyond small batches. Conventional list rentals and basic donor exchanges produce diminishing returns, the case studies state. Path2Response instead builds lookalike audiences from daily donor data and multichannel transaction data.

Medical aid charity holds response levels across three campaigns

Path2Response modeled a large target universe using donation and transaction histories spanning hundreds of millions of US consumers. It proposed a depth-testing approach to show rollout potential in a near-term timeframe.