Path2Response Pitches Daily Co-Op Data to Revive Lapsed Donors
Online – October 27, 2026 -- Path2Response is pitching co-op data refreshed five times a week to nonprofits seeking to reactivate lapsed donors, arguing that internal RFM models cannot show whether inactive supporters are giving elsewhere.
Internal data shows when donors stopped giving, not where they give now
Standard win-back programs segment by Recency, Frequency and Monetary value (RFM) and estimate when a donor who lapsed 12 to 24 months ago might give again. Sending standard direct mail or generic email streams to the entire lapsed file often yields diminishing returns and a high cost per dollar raised (CPDR), according to the company.
A donor who is giving to a disaster relief fund, a local animal shelter or an advocacy campaign has an open philanthropic budget. A donor who has given to no one in two years is a weaker target for acquisition spend.