Marketing Technology

Dallas – September 22, 2026 -- Captello has launched Event Revenue Intelligence, a platform capability that traces closed B2B revenue back to individual badge scans rather than program-wide averages, aiming to close a measurement gap that has left event budgets undefended for decades.

Trade shows drive 33% of new business but 79% of leads get no follow-up

Trade shows generate 33% of new business annually, according to research cited in the Lead Capture Playbook, yet 79% of event leads never receive follow-up, per CEIR data via 391 Advantage. An EMS25 white paper found 58% of event marketers report losing leads to inefficient capture and 47% struggle to integrate event data into CRM systems, while 73% now rank analytics and reporting as the top lead-capture priority.

Dubai – – September 18, 2026 -- OpenClips has launched a platform that turns a single product page link into a finished, production-ready video advertisement, aggregating more than 45 video and image generation models into a single interface.

Platform Skips the Prompt Stage That Consumes Campaign Time

Most AI video tools open with an empty prompt field, forcing users to write scripts and plan shots before any rendering begins. OpenClips instead reads the product page directly, pulling imagery, features and positioning to build a scene-by-scene storyboard automatically.

"Right now there is no faster way to get a production-ready ad out of a product page," said Dan Petkovic, CEO of OpenClips. "Every other tool hands you an empty prompt box and calls it creative freedom. You should be able to paste a link and get back something you can actually run."

Lititz, Pa. – September 18, 2026 -- Listrak has launched Listrak Studio, a Figma plugin that converts email designs directly into ready-to-send, cross-client-tested campaigns, cutting production time and potentially saving retailers over 250 hours a year in email build work.

Listrak Studio removes the manual handoff between design and deployment

The plugin allows marketing teams to design emails in Figma and transfer them directly into Listrak's platform, eliminating the need to rebuild HTML from scratch or wait on developer translation. Designs are converted into responsive emails validated across major clients including Outlook and Gmail, then saved directly into Listrak accounts ready to attach to campaigns.

San Francisco – September 17, 2026 -- Knak, the AI production layer for enterprise marketing, has launched Mobile Message Builder, bringing SMS and Rich Communication Services (RCS) production into the same environment enterprises already use for email and landing pages.

Enterprise campaigns keep missing deadlines over production bottlenecks

Knak's study of 333 enterprise marketers found that 85% missed at least one planned campaign launch last year due to production constraints, citing approvals, creative production and cross-team coordination as the leading causes. The company argues that while AI has made drafting content nearly free, the operational work of finishing, approving and shipping an on-brand asset has not kept pace.