Empiric Earth Names Ex-Uber Executive Jen Vescio President
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New York – October 13, 2026 -- Empiric Earth has named Jen Vescio, a board member since April and former Chief Business Development Officer at Uber, as President, effective immediately. She reports to Chief Executive Officer Zach Greenberger.
Vescio takes charge of buy, build and partner functions across four units
Vescio leads Product, Corporate Development/IR, Business Development/Sales and Marketing. She also oversees the post-M&A integration of the two merged companies. Her remit covers corporate strategy and commercialization of the business.
The appointment follows the September merger of Nexar and Nauto, which has since been rebranded Empiric Earth. The company says it was formed in 2026 through that combination.