Bridging Global Retail Innovation: Highlights from the 37th IAW Trade Fair in Cologne
SHERIDAN, WYOMING – Sep. 10, 2024 - The 37th IAW Trade Fair recently wrapped up in Cologne with resounding success, showcasing a dynamic blend of global retail trends, innovative branding, and valuable networking opportunities. This year’s event, held from September 3 to 5, 2024, brought together 4,850 trade visitors and 285 exhibitors from 28 countries under one roof, creating an atmosphere charged with inspiration, great offers, and know-how.
Overview of the Event