Arulean Air

Las Vegas – October 15, 2026 -- Thrive Aviation plans to add four to six HondaJet HA-420s and two to four Bombardier Challenger 3500s each year as it builds a new fractional ownership fleet, the company said as it released the first photos of the aircraft in its custom livery.

Thrive launches fractional program with two aircraft types

The program starts with the HondaJet HA-420 for regional trips and the Challenger 3500 for longer routes with more passengers. Thrive developed it with Arulean Air, a Honda Aircraft Company subsidiary. Both aircraft carry Thrive's livery.

Thrive disclosed a strategic partnership and minority investment from Arulean Air in September 2026. Under the structure, Thrive operates and manages the program, from client relationship management to flight operations. Arulean Air acquires the aircraft for the fractional fleet.

Las Vegas – September 07, 2026 -- Thrive Aviation has secured a minority investment from Arulean Air, a subsidiary of Honda Aircraft Company, to launch a new fractional aircraft ownership program built on its existing fleet of more than 30 aircraft.

Arulean Air will acquire aircraft while Thrive manages operations and client relationships

Under the partnership, Arulean Air is responsible for acquiring aircraft for the fractional program, while Thrive Aviation operates and manages the platform end-to-end, from flight operations to client relationship management. Thrive has already received the first two aircraft under the arrangement.