Cresta

SUNNYVALE – October 29, 2026 -- Cresta, the AI operating system for customer experience, has opened end-to-end self-service to developers building customer-facing AI agents in-house or for clients, with enterprise developers already moving from first requirements to production in as little as one week.

Cresta Conductor routes agent builds through customers' own repos and CI/CD pipelines

Developers build agents through their own repository and CI/CD pipeline, while Cresta supplies the runtime infrastructure. That includes controlled releases, access control, and visibility into AI usage and cost. Cresta targets teams that want to treat AI agents like any other production software, subject to code review, testing, and release processes, rather than keeping them in a separate visual interface or building guardrails and release tooling from scratch on raw models.

Sunnyvale, Calif. – September 12, 2026 -- Cresta, a customer experience AI platform, has signed former NFL running back and Super Bowl champion Marshawn Lynch as brand ambassador in a multi-year partnership.

Cresta commits to multi-year ad campaign featuring Marshawn Lynch

Lynch will appear in advertising, at industry events, and across additional marketing initiatives promoting Cresta's enterprise AI platform, starting with a new ad launched today that frames the company's technology as putting customer experience in "Beast Mode."

Lynch says Cresta targets the frustration of hold music and repeated calls

Lynch described his frustration with customer service delays: "My first career counted on me running through players who thought they could stop me... it feels like just more defenders in the way. Cresta's told me they're putting both out of business. So I said, sign me up, ASAP!"