Customer Loyalty

Timeshifter Report: Common Jet Lag Advice Can Backfire for Airlines

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Timeshifter Report: Common Jet Lag Advice Can Backfire for Airlines

New York – October 29, 2026 -- Timeshifter, maker of the most-downloaded jet lag app, has released a free report arguing that popular jet lag advice and in-flight amenities fail to address the problem and can make it worse, leaving airlines an untapped loyalty lever on long-haul routes.

The report, titled The Arrival Advantage, states that jet lag is a circadian misalignment between the brain's internal 24-hour clock and the local time zone, not a sleep problem. Insomnia and daytime sleepiness are symptoms, Timeshifter says, which is why many products treat it incorrectly. The company names individually timed light exposure and light avoidance as the only science-based fix.

American Express Becomes Title Sponsor of SailGP's Hong Kong Debut

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American Express Becomes Title Sponsor of SailGP's Hong Kong Debut

Hong Kong – October 13, 2026 -- American Express has become Title Sponsor of the inaugural American Express Hong Kong Sail Grand Prix, which opens the Rolex SailGP Championship 2027 Season on January 23-24, 2027 at Kai Tak Cruise Terminal.

The deal gives the card issuer integration across the SailGP Race Stadium and the wider event experience. SailGP describes the format as a mix of high-speed racing, premium hospitality, technology and entertainment.

American Express Cardmembers get first access to tickets on October 21-22

Eligible Cardmembers receive priority booking from 10am HKT on Wednesday, October 21 until 5pm HKT on Thursday, October 22, or until allocations are exhausted. They also receive exclusive savings on ticket purchases and other race-day experiences.

The Big Greek Café Unifies Ordering, Loyalty via Deliverect-Thanx Stack

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The Big Greek Café Unifies Ordering, Loyalty via Deliverect-Thanx Stack

Silver Spring, Md. – September 15, 2026 -- The Big Greek Café has partnered with restaurant technology providers Deliverect and Thanx to consolidate first-party ordering, third-party dispatch and loyalty onto a single integrated platform across its U.S. locations.

Menu management failures pushed the brand toward a unified tech stack

Chief Operating Officer Niko Kontos said the Maryland-based Greek fast-casual chain was spending excessive time fixing menu errors and working around platform reliability issues instead of serving guests. The new stack folds the brand's loyalty program directly into checkout rather than keeping it as a separate sign-up process.