We Card Marks 31st Awareness Month as FDA Scrutiny Persists
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Arlington, Va. – – September 16, 2026 -- The We Card Program is marking its 31st annual Awareness Month this September by pushing retailers nationwide to tighten age-verification training as FDA enforcement of tobacco, vapor and nicotine pouch sales remains a priority.
FDA enforcement pressure drives renewed retailer training push
David Spross, Executive Director of the National Association of Tobacco Outlets and a We Card board member, said September is the time to "ramp up and renew retailer compliance efforts" on federal, state and local requirements for selling age-restricted products.