San Antonio – September 15, 2026 -- Frost & Sullivan has named TP its 2026 Asia-Pacific Customer Experience Management Services Company of the Year, citing the company's AI orchestration framework and operational scale across the region.
Frost & Sullivan benchmarks TP on innovation and customer impact
The consultancy's evaluation assessed TP across two core dimensions: visionary innovation and performance, and customer impact. Krishna Baidya, Vice President of the ICT Practice at Frost & Sullivan, said TP is moving AI from experimentation into governed, measurable operations at scale, combining orchestration capability with regional delivery depth and operational discipline.
TP.ai framework coordinates hybrid and agentic workforce operations
TP's AI system, TP.ai, integrates chatbots, agent assist, analytics, knowledge management and workflow automation with data services and industry-specific applications. The company has built modular capabilities under the TP.ai brand — including Connect, Assist, Growth, Collect and Data Services — designed to let enterprises embed AI into customer care and back-office functions across multiple technology and hyperscaler ecosystems.
Governance controls anchor TP's responsible AI approach
The framework incorporates configurable guardrails, safety thresholds, escalation protocols and risk monitoring, addressing enterprise concerns over compliance and program agility as AI adoption in customer service scales.
Delivery footprint spans seven Asia-Pacific markets
TP operates offshore, nearshore, onshore, hybrid and work-from-home delivery models across Japan, South Korea, Australia, India, China, Singapore and the Philippines, pairing global scale with local leadership to meet region-specific language, regulatory and cost requirements.
David Rizzo, President and CEO for APAC at TP, said the company's focus is on how enterprises restructure workflows, decisions and operating models around AI, data and human expertise, framing the shift as where measurable value is captured for clients across the region.