San Diego – October 19, 2026 -- Wildfire Systems and Badge have partnered to push personalized merchant offers from Wildfire's network of more than 50,000 merchant programs into Apple Wallet, Google Wallet and Samsung Wallet, with no new infrastructure or merchant relationships required from clients.
Wildfire clients extend rewards programs into three native wallets
Wildfire clients can now carry their existing rewards programs into the three wallets through Badge's technology. Badge clients, in turn, gain access to Wildfire's merchant offers. Consumers who add a rewards pass will see personalized cashback and savings in their wallet.
Badge keeps passes current as offers change, using dynamic updates, push notifications and location-aware reminders. Wildfire's merchant partners gain an additional channel to reach shoppers and drive sales.
Wallet usage underpins the commercial case
The companies cite PYMNTS data showing 31% of shoppers now use mobile wallets weekly. They frame loyalty and rewards programs as table stakes for financial and technology companies seeking to drive customer engagement, with wallets evolving beyond payments into a broader commerce and loyalty channel.
Wildfire CEO Jordan Glazier said the deal lets clients meet customers where they already are, while Wildfire's merchant network gives Badge's clients a steady stream of relevant offers.
Joint product development is part of the agreement
The agreement also covers joint product innovation. Badge's wallet technology will be combined with Wildfire's commerce platform, merchant relationships and distribution network to develop new capabilities across digital payments and loyalty services.
Badge CEO Eric Senn said the next phase of mobile wallets is about what happens beyond the transaction, with relevant savings reaching consumers whether they shop online or in store.
Partners debut the deal at Money20/20 USA in Las Vegas
Wildfire and Badge are announcing the partnership at Money20/20 USA in Las Vegas, where they co-host a cabana on October 19-20, 2026.