Wildfire Triples Ad Bookings as Commerce Network Hits 72x ROAS
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San Diego – September 18, 2026 -- Wildfire Systems has tripled quarterly booking volume on its Wildfire Commerce Network (WCN), with 235 unique advertisers now recording returns on ad spend of up to 72x.
Advertiser growth accelerates as brands chase measurable, closed-loop results
The San Diego-based loyalty and consumer insights platform said the surge is driven by advertisers in banking, fintech and travel who are increasingly targeting WCN's high-intent shopper audiences across client networks including KashKick, Shop Your Way and Travel Arrow. Top advertisers are rebooking five to seven times per year, while a growing pool of new brands is launching campaigns on the network. In the second quarter of 2026, 54% of WCN bookings came from net-new advertisers, according to Wildfire.