San Diego – September 18, 2026 -- Wildfire Systems has tripled quarterly booking volume on its Wildfire Commerce Network (WCN), with 235 unique advertisers now recording returns on ad spend of up to 72x.
Advertiser growth accelerates as brands chase measurable, closed-loop results
The San Diego-based loyalty and consumer insights platform said the surge is driven by advertisers in banking, fintech and travel who are increasingly targeting WCN's high-intent shopper audiences across client networks including KashKick, Shop Your Way and Travel Arrow. Top advertisers are rebooking five to seven times per year, while a growing pool of new brands is launching campaigns on the network. In the second quarter of 2026, 54% of WCN bookings came from net-new advertisers, according to Wildfire.
Closed-loop attribution lets advertisers track spend through to completed orders
Wildfire's attribution system tracks shopper behavior from initial engagement to a completed order, giving advertisers visibility into conversion rates, order volume and engagement tied directly to specific placements. The company said this transparency, combined with merchandising packages built around seasonality and brand verticals, is what has fueled repeat investment from advertisers testing and scaling media spend on the network.
Commerce media spending is projected to outpace the broader U.S. ad market
The IAB projects commerce media will grow 12.1% in 2026, nearly 30% faster than the overall U.S. advertising market. EMARKETER forecasts U.S. commerce media ad spending will reach $142.07 billion by 2030, accounting for 23.9% of all digital ad spending. Wildfire positioned WCN's growth within that broader shift, citing rising advertiser demand for measurable, closed-loop media that can be evaluated and scaled quickly.
"Brand advertisers are increasingly selective about where they spend and the growth of the WCN reflects that shift,