Denver – September 29, 2026 -- Adswerve has secured an Adobe Real-Time Customer Data Platform (Real-Time CDP) specialization, a formal recognition from Adobe requiring a verified number of successful client implementations and certified team members before approval.
Three years of Adobe Customer Journey Analytics work earns formal specialization status
The designation caps three years of hands-on deployment work and follows Adswerve's history as a three-time Adobe Solutions Partner of the Year. The firm has already deployed Real-Time CDP for several enterprise clients, unifying data from web, app, CRM, and offline sources into single customer profiles activated in real time.
CEO says combined Adobe stack drives measurable client ROI
"Adobe Real-Time CDP is one of the best platforms in our data solutions toolkit," said Tom Zawacki, Chief Executive Officer at Adswerve, noting that pairing the platform with Adobe Customer Journey Analytics and Adobe Journey Optimizer delivers significant return on investment for clients.
Adswerve deploys Adobe's new agentic CX orchestration tool
The firm is also working with Adobe CX Enterprise Coworker, a newly launched tool that automates agentic workflows across Real-Time CDP, Customer Journey Analytics, and Journey Optimizer to assemble audiences and build journey plans. A human marketer retains final sign-off before any campaign goes live, allowing faster time to market without ceding control over customer-facing content.
Certified Adobe Champions anchor the specialization's technical bench
Adswerve's team includes two current Adobe Champions, Sara Hanrahan and Josh Stephens, along with additional past Adobe Champions supporting the specialization's certification requirements.