SHERIDAN, WYOMING – July 22, 2024 – Amcor plc (NYSE: AMCR, ASX: AMC), a global leader in responsible packaging, and Kimberly-Clark Corporation, a renowned multinational personal care company, today announced the successful launch of Huggies Eco Protect diaper packaging in Peru, featuring 30% post-consumer recycled (PCR) content. This innovative initiative marks a significant milestone in both companies' ongoing commitment to environmental sustainability and the advancement of a circular economy.
Circular Economy in Action
The collaboration between Amcor and Kimberly-Clark exemplifies a successful implementation of circular economy principles. The new Huggies Eco Protect diaper bags, designed and manufactured by Amcor, integrate recycled plastic film that has been re-engineered to serve as a viable raw material. This process not only diverts plastic waste from landfills but also demonstrates the potential for repurposing materials without compromising on performance or aesthetics.
Sustainable Packaging Meets Consumer Demand
"Consumer demand for sustainable packaging solutions is rapidly growing, with 39% of Peruvian consumers expressing a preference for eco-friendly packaging," said Carolina Gormezano, Huggies' Marketing Director for the Andes region. "This partnership with Amcor allows us to meet this demand while actively participating in the circular economy, reducing waste, and minimizing our environmental impact."
Laetitia Sanchez, Marketing Director for Amcor Latin America, emphasized the tangible environmental benefits of this collaboration. "By incorporating 30% PCR content into the Huggies Eco Protect diaper packaging, we have achieved a substantial reduction in environmental impact. Compared to standard packaging, the new bags consume 30% less energy, have a 23% lower carbon footprint, and require 23% less water to produce."
Balancing Performance, Functionality, and Sustainability
Amcor's expertise in flexible packaging enables the creation of solutions that are not only sustainable but also lightweight, versatile, and visually appealing. The new Huggies Eco Protect diaper bags exemplify this balance,offering consumers a functional and attractive packaging option that aligns with their environmental values.
A Shared Commitment to a Sustainable Future
The launch of Huggies Eco Protect diaper packaging with 30% recycled content is a testament to the shared vision of Amcor and Kimberly-Clark in driving positive environmental change. This initiative underscores the companies' dedication to developing innovative, sustainable packaging solutions that meet consumer needs while minimizing their ecological footprint. As both companies continue to prioritize sustainability, this collaboration serves as an inspiration for other industry leaders to embrace circular economy practices and drive progress towards a more sustainable future.