St. Louis – November 05, 2026 -- Ansira Partners has promoted Catie Cryder to chief media officer, giving her responsibility for media strategy, operations and buying, as well as the technology behind campaign delivery. She reports to Chief Operating Officer Oded Benyo.
Cryder keeps leadership of media and experience platform teams
Cryder will continue to lead the media and experience platform teams. Their remit covers owned and earned media, aggregate media, and the technology that supports scalable campaign delivery.
She joined Ansira in 2022 as executive vice president of media. Earlier this year she took over the experience platform team, which widened the capabilities aligned under media.
Ansira ties the promotion to its full-funnel activation strategy
Ansira says the expanded role is meant to support a more connected client experience across media, technology and data. CEO Paul Tibbitt said Cryder's understanding of client needs and her investment in her team make her suited to advance the company's media capabilities and drive client innovation.
Cryder said media, technology and client experience are converging, and that Ansira's job is to make that convergence simple and efficient for brands and their partners.
Cryder pushed AI adoption and talent development inside media
According to Ansira, Cryder encouraged her team to apply AI in practical, efficient ways. She also invested in talent development to improve client delivery and create broader growth opportunities for staff.
Ansira, headquartered in St. Louis, has more than 1,300 team members serving over 500 brands and more than a million partners. The company is backed by Los Angeles-based private equity firm Truelink Capital.