SHERIDAN, WYOMING – October 21, 2025 – The international pool, sauna, and wellness industry is preparing for an extraordinary showcase at aquanale 2025 – International Trade Fair for Sauna.Pool.Ambience, taking place from October 28–31 at the Cologne Exhibition Centre. With more than 280 exhibitors from 36 countries already confirmed, the event is positioned as a key business platform for sustainable technologies, digital water management, and architectural innovation in aquatic and spa environments.
A growing international hub for sustainable pool and spa innovation
Held in Halls 7 and 8 and covering approximately 40,000 square meters, aquanale 2025 underscores its global relevance with 60% of exhibitors coming from abroad. Strong representation from Germany, Belgium, France, Finland, Italy, the Netherlands, and the UK reflects both market maturity and international expansion within the wellness and leisure infrastructure sectors.
The trade fair’s conceptual sponsor, the German Association for Swimming Pools and Wellness (bsw), continues to emphasize innovation and quality. Visitors will discover the latest developments in:
- Sustainable pool construction and filtration systems
- Digital visitor and water management technologies
- Energy-efficient spa and sauna solutions
- Smart design for private and public wellness spaces
Industry leaders unite under one roof
This year’s exhibitor lineup includes industry frontrunners such as Aito Sauna, Fluidra, BWT, Grando, Binder, CF Group, Pollet Group, and Superior Wellness, alongside design innovators like 4A Architekten and Finnish collective Sauna from Finland. These brands are expected to reveal both technological upgrades and lifestyle-driven designs shaping the next decade of aquatic leisure.
“We are eagerly looking forward to the upcoming event. At this point, we can again confirm that aquanale is unrivaled as the leading international trade fair and most important business and networking platform for the pool, sauna, wellness and ambience sectors,” says Bettina Frias, Director of aquanale.
Six theme worlds: Where design meets performance
aquanale 2025 is structured around six “theme worlds,” each designed to give professionals a curated look at the sector’s most dynamic areas:
- Private and public pool architecture
- Sauna and spa innovations
- Wellness and ambience design
- Energy and water efficiency
- Natural bathing and sustainable materials
- Smart building integration
These segments attract a diverse audience — from municipal planners and architects to hoteliers, spa operators, and contractors. The clear layout and short walking distances make it easy for visitors to navigate between thematic areas and connect directly with potential business partners.
International Swimming Pool and Wellness Forum (ISWF): Industry knowledge at the core
The 11th International Swimming Pool and Wellness Forum (ISWF) in Hall 7.1 will serve as the event’s professional heart, featuring sessions on the transition to energy-efficient pool systems, decarbonisation, digitalisation, and workforce development. Organized by bsw, the International Association for Sports and Leisure Facilities (IAKS), and the Federal Association of German Swimming Pool Professionals (BDS), the forum brings together technical insight and strategic dialogue across all levels of the industry.
Belgium named partner country for 2025
Following Switzerland’s role in 2023, Belgium will take the spotlight as aquanale 2025’s partner country. The Belgian pavilion, jointly hosted with bsw in Hall 7, will highlight the nation’s design and engineering excellence in the wellness sector. In addition, a special Belgian-themed networking evening will celebrate the country’s hospitality and craftsmanship.
Cultural and digital experiences add immersive value
Beyond product innovation, aquanale 2025 enriches its programme with special exhibitions that combine design, culture, and digital technology:
- Sauna from Finland Lounge – an immersive sensory experience inspired by Nordic wellness traditions.
- Digital Waterpark by the European Waterpark Association (EWA) – exploring digital transformation in waterpark operations.
- “Swimming in Atmosphere” by 4A Architekten – a photo and design exhibition focused on the aesthetics of modern pool architecture.
- Private Oasis (Boulevard) – a curated display of water-inspired art and innovation in partnership with DGfnB.
#BetterTogether: Partnership with FSB broadens market reach
Running concurrently with FSB – International Trade Fair for Public Space, Sports and Leisure Facilities, aquanale forms a powerful event duo under the shared motto #bettertogether. This collaboration highlights the convergence of urbanisation, health, and sustainability, offering visitors a holistic overview of future-ready recreational and wellness infrastructure.
Together, the events address the growing demand for climate-resilient, inclusive, and active spaces — aligning perfectly with municipal and private investment trends across Europe and beyond.
Strategic value for global stakeholders
For equipment manufacturers, spa designers, and municipal planners, aquanale 2025 presents unmatched opportunities for lead generation, brand visibility, and collaboration across the entire wellness ecosystem. The strong institutional support from bsw and its partner associations reinforces Cologne’s position as the global capital for pool and wellness innovation.
To learn more or secure tickets, visit www.aquanale.de/tickets.