Kuching – – October 12, 2026 -- ASEAN Records has certified Embrace Borneo's Miss Sarawak Tourism 2026 for the first coral reef cleanup run by contestants of a state-level beauty pageant, a 3-hour dive programme involving 17 participants.
Seventeen contestants cleaned reefs at 3 to 10 metres off Satang Island
The cleanup took place on 8 September 2026 at Satang Island, Kuching. It ran as part of the pageant's conservation tourism activities, in partnership with the Sarawak West Coast Diving Club.
Participants also received instruction on marine biodiversity, beach conservation and responsible tourism.
Organiser Embrace Borneo builds pageant as tourism ambassador platform
Embrace Borneo Sdn Bhd runs Miss Sarawak Tourism 2026 under the theme "The Face of Sarawak Tourism." The programme combines tourism, culture, heritage, youth talent development, communication and creativity, and adds community engagement and responsible tourism experiences.
Recognition presented at the 12 September Grand Final
Joeyce Hii, Director of Miss Tourism Sarawak 2026, received the ASEAN Records recognition at the Riverside Majestic Hotel in Kuching. Guest of Honour YB Datuk Snowdan Lawan witnessed the presentation.
The Grand Final then crowned Ng Ka Sing as Miss Sarawak Tourism 2026, Jazlyn as Miss Sarawak Tourism Metropolitan 2026, and Angelyn as Miss Sarawak Tourism Global 2026.
Hii said the event was developed "not simply as a competition, but as a platform to develop tourism ambassadors" with the knowledge and character to promote Sarawak locally, nationally and internationally.