SHERIDAN, WYOMING – November 4, 2024 – Synamedia, a leading video software provider, today announced that AYOZAT, a British deep tech and computer science company with a strong media presence, has selected Synamedia Iris to provide comprehensive and integrated ad campaign management, decisioning and reporting for its live and on-demand streaming service AYOZAT STREAM.
With Synamedia Iris, AYOZAT can now unlock new monetization opportunities while delivering more targeted, relevant ads to viewers.
Prior to deploying Iris, AYOZAT faced challenges managing its ad inventory and campaigns with its existing solution. Synamedia removed all friction points with the Iris Ad Manager, giving AYOZAT complete control of its campaigns and allowing them to optimize campaign performance on the fly by adjusting campaign parameters to better meet business goals, all based on consistent measurement.
Iris not only enables Ayozat to reach viewers based on audience segment data, but also to target ads to specific channels, apps, services, viewer devices, locations, times or contextually based on ad behavior and content metadata, including anonymized first-party data.
Umesh Perera, CEO of Ayozat, said: "The decision to partner with Synamedia was a no-brainer after we saw first-hand how Iris’ best-in-class, proven addressable advertising could bolster our ad revenue generation capabilities. Integration with our deep tech product AYOZAT TLC and technology stack was simple and super-fast. This opens opportunities for new joint products using applications and workflows within AYOZAT TLC. We’re now confident that our ad offering will attract local, regional and global brands to our platform, and look forward to deepening our partnership together with Synamedia."
Guy Southam, Senior Director of Advanced Advertising at Synamedia, added: "We are excited to have the opportunity to work with such an agile, digital-first company. We have integrated and deployed Iris across AYOZAT’s advertising ecosystem, including FAST channels, AVOD, CTV apps and OTT, and thanks to Iris’ modular architecture, AYOZAT has the flexibility to quickly add new functionality as its needs evolve."
About Ayozat
AYOZAT is a technology and media company with a deep tech and computer science product, AYOZAT TLC, that powers, provisions and monetizes ecosystems and marketplaces. The company operates in the media, government/defense and finance sectors. In media, the company operates television channels and an all-in-one social streaming service with a TV network, on-demand movies and series, music streaming, podcasts, radio and pay-per-view, complete with followers and likes.
About Synamedia
Service providers and content owners trust us to deliver, enhance and protect their video. The flexibility and agility of our cloud and SaaS products allows customers of all types and sizes to launch, monetize and scale services quickly. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, information-led anti-piracy and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.