Drums, Pa. – October 13, 2026 -- Best Cigar Prices (BCP), an online premium cigar retailer, has appointed John Greeby as Vice President of Merchandising, effective October 2026. He brings 15 years of merchandising, promotions and business leadership experience from the nation's largest business-to-consumer cigar company.
Greeby spent nearly 11 years in leadership roles at the largest U.S. B2C cigar company
In those roles, Greeby managed teams and business units. His stated expertise covers merchandising strategy, vendor negotiations, inventory management, sales growth and margin optimization.
His earlier project work included website user experience improvements, product assortment and placement, brand development and change management. He also worked on new project development and on ERP and CMS system integrations.
Greeby will lead BCP's merchandising strategy across five operational areas
In the new role, Greeby will focus on product assortment, vendor partnerships, promotional planning, inventory management and margin growth. He will work with BCP's leadership, marketing, sales and purchasing teams to align merchandising initiatives with broader business objectives.
BCP is expanding its merchandising capabilities, according to the company. President and CEO Greg Fox said Greeby's expertise in vendor relationships, merchandising strategy and profitable growth will help the company build its business and strengthen partnerships.
Greeby said he plans to build vendor partnerships and develop the company's merchandising strategy while finding new ways to bring value to customers.
BCP describes the appointment as continued investment in its leadership team and an effort to reinforce its position in the premium cigar marketplace.