SHERIDAN, WYOMING – May 19, 2025 – Austrian fittings specialist Blum brought a global perspective to interzum 2025, captivating trade fair attendees with a visionary showcase of future-forward furniture solutions designed “For Everyone, Everywhere.” Inspired by Jules Verne’s famous journey, the company led visitors on a whirlwind global tour of innovative living spaces in just 80 minutes—highlighting its latest product developments, services, and international trends for the furniture manufacturing sector.
The exhibition marks a strategic evolution from Blum’s 2023 “FOR EVERYONE” concept, which focused on practical, accessible furniture ideas. At interzum 2025, the theme was elevated to include “EVERYWHERE,” emphasizing the company’s global reach and adaptability across diverse markets and living environments.
Global Reach Meets Local Insight
“As a global company, we are always thinking about different living habits and requirements. In some cases, this requires us to find tailored solutions or even to rethink our existing products for new applications. This means it is important to think outside the box and really listen to our customers,” explained Philipp Blum, Managing Director of the Blum Group, before elaborating further: “With this in mind, we drew inspiration for our trade fair stand from our customers around the world. Our aim was to inspire visitors to our stand in the same way and trigger some interesting discussions.”
This commitment to customer-centric innovation was reflected in a curated journey through real-world interior solutions. From expansive American kitchens to space-saving Asian bathrooms and fashion-forward European wardrobes, Blum’s installations demonstrated not just product versatility but a strategic alignment with evolving global demands.
Immersive Trade Fair Experience
Blum’s stand at interzum 2025 was divided into three thematic sections—“Inspirational Design,” “Creative Design,” and “Effective Design”—each highlighting a different approach to modern furniture solutions:
- Inspirational Design: Showcased visually striking, emotionally resonant concepts for high-end interiors.
- Creative Design: Focused on multifunctional and adaptable solutions for compact and dynamic spaces.
- Effective Design: Featured highly efficient, practical designs geared toward everyday functionality.
Additional sections for living rooms and bedrooms included the debut of the new PLICOBOX box system, a modular innovation aimed at optimizing storage with elegance and efficiency. Complementing these product launches were displays of assembly devices and support services that underscore Blum’s commitment to simplifying installation and enhancing operational productivity for B2B partners.
Customer Feedback Fuels Future Innovation
The booth also featured a dedicated zone for concept studies—future-facing innovations still in development. Visitors were invited to interact with prototypes and contribute feedback, reinforcing Blum’s open innovation strategy and collaborative product development model.
“From a large American kitchen to a compact bathroom for big Asian cities to practical wardrobes for European fashionistas,” the company noted, “interested attendees were given the chance to discover ideas and furniture, inspired by real-life applications from all around the world.”
This immersive, interactive approach not only created engagement but also offered practical inspiration for manufacturers, designers, and OEM partners seeking to navigate shifting consumer preferences and demographic trends.
Strategic Takeaways for the B2B Furniture Sector
Blum’s presence at interzum 2025 reinforces its role as a global thought leader in furniture hardware and system solutions. By bridging regional insights with scalable innovation, the company demonstrated how thoughtful product design can meet the needs of vastly different markets while maintaining operational efficiency and design consistency.
With B2B clients increasingly focused on ROI, differentiation, and sustainability, Blum’s display of adaptable, globally inspired solutions provides a roadmap for how manufacturers can respond to a fast-changing marketplace.
For a detailed look at the exhibit and a full “travel report” from the stand, visit www.blum.com/explores.