Miami – September 28, 2026 -- Boats Group, operator of YachtWorld and Boat Trader, has appointed marine journalist Jack Haines to expand its original video, editorial and social media content across its marketplaces.
Haines brings 15 years of sea trial and editorial experience to Boats Group
Haines joins after serving as Reviews Director at YachtBuyer and previously as Deputy Editor at Motor Boat & Yachting. Over his career he has evaluated hundreds of vessels, building a reputation for detailed, real-world assessments of performance, design and on-water usability.
Boats Group targets deeper engagement with boat builders and manufacturers
Courtney Chalmers, Chief Brand and Communications Officer at Boats Group, said the company is investing further in content that boat buyers value, citing existing growth and engagement across its channels. Haines' expertise is intended to help builders and manufacturers introduce new models and communicate engineering details directly to buyers during the research and discovery process, through digital formats, video features and social storytelling.
Haines to focus on scaling independent boat testing globally
Haines said his move to Boats Group was driven by the opportunity to scale high-caliber, independent boat testing on a global platform, aiming to give boaters an authentic, hands-on perspective on vessel behavior and market differentiation.