Scottsdale, Ariz. – September 11, 2026 -- Performance marketing agency Brilliant climbed to No. 1,847 on the 2026 Inc. 5000 list, up more than 1,700 spots from No. 3,562 in 2022, on 188% three-year revenue growth.
Revenue growth outpaces the Inc. 5000 median by 58 points
Brilliant's 188% three-year revenue growth (2022-2025) exceeds the 130% median posted by companies on the 2026 Inc. 5000 list, which ranks U.S. private companies by three-year revenue expansion.
Agency signs new consumer brands including Haakaa, Baby Brezza and Sera Prognostics
New business wins over the past 12 months include Haakaa, Baby Brezza, Veer, b.bot, Sera Prognostics, Mira and Napa Cellars, expanding Brilliant's existing client roster with marquee consumer accounts.
Agency restructures into seven practice areas to align PR, paid and AI intelligence
Brilliant reorganized its operations into seven strategic practice areas in 2026: four client-facing divisions -- PR & Experiential, Social & Content, Influencer & Celebrity, and Paid & Advertising -- powered by three operational engines covering Insights & Intelligence, Operations & Culture, and Growth & Development.
Proprietary platform BASE tracks brand visibility across ChatGPT, Google AI, Perplexity and Claude
The agency unveiled BASE (Brilliant Analytics & Strategy Engine), a proprietary tool that monitors how brands appear in AI-generated search answers, analyzes how large language models describe and position a brand, flags misinformation or content gaps, and benchmarks performance against competitors. BASE also identifies which outlets and narratives AI models trust most, feeding that intelligence into media outreach and campaign strategy.
"The way people find brands is changing fast, and we rebuilt Brilliant to lead it," said Kathleen Tomes, Founder and CEO of Brilliant. "New clients, a new practice model, and our own AI-search engine are the real story."
New SVP hire and AI investment cited as growth drivers
The company attributes its expansion to investment in AI and technology, the addition of a new SVP of Operations and Client Success, the seven-practice operating model, and a strategic focus on large language model search.