SHERIDAN, WYOMING – May 5, 2025 – Bupa, a global leader in international healthcare, has announced a bold commitment to open 200 new mental health centers—known as “mindplaces”—across the globe over the next three years. This strategic move underscores Bupa’s focus on holistic healthcare and addresses the escalating demand for accessible, high-quality mental health support across its international customer base.
A Strategic Investment in Global Mental Health Infrastructure
This large-scale rollout of mindplaces marks a pivotal shift in how mental healthcare is integrated into the broader healthcare ecosystem. The initiative is aligned with Bupa’s long-term purpose to help people live longer, healthier, happier lives by recognizing mental wellbeing as a core pillar of health.
“By expanding our mental health services, we are addressing one of the most pressing health challenges of our time,” said Iñaki Ereño, CEO of Bupa Group. His statement reflects both the urgency and the scale of the challenge, with mental health conditions increasingly recognized as a key driver of personal and professional well-being, productivity, and healthcare outcomes.
Purpose-Built Facilities for Enhanced Care
The new mindplaces will feature thoughtfully designed physical spaces that promote calm and wellbeing. Services will include:
- Walk-in access for immediate support
- Scheduled appointments and structured therapy programmes
- Evidence-based care such as cognitive behaviour therapy (CBT) and counselling
- In-person and online delivery by licensed professionals
- Integration with digital mental health tools for continuity of care
By offering both in-person and virtual access, Bupa is enhancing flexibility and convenience for patients, meeting them wherever they are in their mental health journey.
Global Rollout Starting in Key Markets
The first wave of mindplaces will launch in the coming months across the UK, Spain, and Australia. These markets were selected based on Bupa’s strong presence and existing infrastructure. The model draws on the success of Bupa’s Harmonia mental health clinics, already operating within Lux Med, the company’s Polish business.
“Good health is about more than treating physical symptoms; it’s about caring for the whole person,” Ereño added. “Mental health is a fundamental part of our overall health, and we should take care of our minds just as we do our bodies. As a healthcare company, we believe it is our responsibility to ensure more people have access to the support and care they need.”
This perspective reinforces the industry shift from reactive to proactive care, positioning mental health as essential to long-term wellness strategies for both individuals and organizations.
Responding to a Growing Global Demand
The demand for mental health support has accelerated in recent years, fueled by workplace stress, lifestyle changes, and post-pandemic pressures. Bupa’s expansion not only addresses immediate needs but also sets a benchmark for other healthcare providers by embedding mental wellness into their care models.
Key strategic outcomes expected from this initiative include:
- Enhanced customer retention through broader service offerings
- Differentiation in an increasingly competitive healthcare market
- Improved population health outcomes and reduced long-term healthcare costs
- Strengthened digital and physical service integration
Driving Industry Change Through Innovation
The mindplace initiative signals a major investment in healthcare innovation and infrastructure that serves both clinical and commercial objectives. It reflects a growing recognition in the B2B healthcare sector that employers, insurers, and service providers must work together to normalize and prioritize mental health.
With mental health becoming a central theme in corporate wellness programs and insurance packages, Bupa’s expansion could influence industry standards and accelerate adoption of similar models worldwide.
Learn more at https://www.bupa.com